The problem, of course, is that the stories are to diverse and plentiful to make the motivating pricipels very clear. As the announcements of new ventures accumulate in breathtaking number, the effect is like the blur of a major blizzard.IBM And Nazi Germany.. announces quarterly losses of $8 billion and plans to cut 35,000 jobs. Bausch & Lomb begins making contact lenses and Ray-Ban sunglasses in India . Colgate-Palmolive opens a toothbrush factory in Colombia. AT&T forms an alliance with the national telephone companies of Sweden, Switzerland and the Netherlands; its American rival MCI pairs off with British telecommunications.
Coca-Cola returns to Vietnam, this time without the U.S> military forces. Toyota picks Kentucky to make automobiles, BMW picks south Carolina, Mercedes picks Alabama. Ford and General Motors hope the Chinese government will pick them to make cars in china.
John f. Walch Jr., CEO of General Electric and widely admired for hardheaded corporate strategies, has warned fellow executives not be-lulled by self-congratulations or press clippings about how American companies have regained an edge over foreign competitors. "things are going to get tougher,' he predicted in mid-1994. 'The shakeouts will be more brutal. The place fo change more rapid.' What lies ahead, Welch said, is "a hurricane."
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